Writing

New Product Launch for Go-To Skincare
I chameleon-ed into Go-To’s iconic tone of voice to write Insta story copy to launch their new product, The Removalist.

‘Intimacy Glossary’ for Dame Products
I created this for Dame to help in demystifying sex, wellness, and relationships in a frank, compassionate, nuanced way for their customers.

Brand Identity Immersive for Moon Juice
In wellness, a lot can change in a few years. I helped Moon Juice get their lingo up to date and true to who they are as thriving, matured, cult brand.